KEYNOTEAngel Arrieta

My professionalexperience.

Tech consultant and ambassador at The School of Breath.

My experience building a wellness product in an app with over 5K downloads and a channel with over 175K active users.

Google Play

App Store

The School of Breath

@TheSchoolofBreath175K subscribers

01 — Product

Understand theproduct vision.

Plan before you execute

Clarity comes from communication. Setting the direction before assigning the first task avoids rework.

Ask

Uncover the real purpose behind every feature.

Prototype

Google AI Studio + Gemini to experiment fast.

Ask

Uncover the real purpose behind every feature.

◉

Prototype

Google AI Studio + Gemini to experiment fast.

🚀

Execute

With clarity, confidence, and direction.

02 — User

Userperspective.

Value lives in simplicity

Real value is making the user's life simpler, not adding more features.

Fewer decisions

In wellness and yoga products, users don't want too many decisions. Don't overload them.

Respond fast

Respond quickly and offer alternatives when needed.

03 — Leadership

Leadershipperspective.

I lead by identifying each person's potential and building a close, honest relationship with the team.

Delegate with clarity

I identify each developer's strengths so I can assign work where they shine.

Honest communication

I keep communication constant and transparent at all times.

Close relationship

I ask how the team is feeling and I protect the human connection.

Teach and let go

I teach, but I also let the team build and learn by doing.

04 — Energy

Emotionalmanagement.

Bring good energy

Attitude is contagious. Always good energy, even on hard days.

Focus and calm

Stay focused, calm, and professional even under pressure.

Professionalism

Be the team's steady point when everything is moving fast.

"Leading a wellness product is, first of all, taking care of people: the team that builds and the user who breathes."

Google Play

App Store

Calm, focus, and good energy.

The emotional stability that holds the team together under pressure.

05 — Stack

The toolswe use.

The stack that lets us prototype, ship, and iterate a wellness product without slowing the team down.

Product

React NativeExpoNext.jsTypeScriptTailwind CSSGSAP

AI

CursorOpenAIGeminiGoogle AI StudioCopilotKitClaude

Voice & realtime

ElevenLabsOpenAI RealtimeGoogle Live APIWebRTCWebSocket

Ship & automate

n8nVercelGoogle PlayApp StoreNode.js

06 — Framework

How we designwith AI.

We use the AI Design Framework: a repeatable agentic UI/UX workflow from product brain to prototype.

Traditional path: brief → Figma → handoff → build. Our path: soul.md → mood boards → one-shot variants → locked prototype.

anuidev8/ai-design-framework

soul.md

Purpose, audience, constraints, UI principles

Visual research

6–15 curated references

Mood boards

2–3 directions scored against soul

Design system

Tokens, components, screen layouts

One-shot variants

Explore many directions, then pick

Specs

States, flows, and behaviors

Prototype

Build the locked direction in code

07 — Ideas

Ideas thisunlocks.

Imagination is the bottleneck now — not software execution. These are the ideas we run with.

soul.md as source of truth

One shared product brain for humans and agents. Purpose, taste, and constraints stay aligned.

Mood boards before pixels

Set taste early with curated references. Direction before screens.

One-shot many variants

Generate directions in parallel, pin favorites in a disposable gallery, then lock one.

Agents build, we decide

Coding agents implement. We choose story, interaction, and taste.

Faster wellness experiments

Breathing flows, yoga paths, and habit loops can be prototyped in days, not weeks.

Keep exploring

Voice-first screens, agentic UI, and new product bets — without losing the product soul.

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